Measuring localization ROI can be a challenge. What practical steps can you take to measure and track the return on your localization investment?
About Nigel Cox
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POSTS by Nigel Cox
Of all the localisation conversations we have with early and mid-stage companies, one of the most common topics we discuss is timing. How can you get it right?
Over the Summer we were pleased to welcome Carlos Teixeira to Iota, where he has joined our rapidly expanding localisation engineering team.
Speak to any SaaS executive setting up a localization program and you’re almost certain to find yourself talking about terminology at some point.
For many people, the first time they think about localisation is when their boss asks them to take responsibility for the program, often in the absence of any other volunteer.
We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.
All eyes have been on fintech in recent years. The financial sector has been ripe for disruption for a long time — all it needed was a dynamic group of innovators to come along and shake it to the core.
For those founders and executives taking a strategic approach to international growth, it can be tough to find neutral opinions and data to research how others achieved their international goals.
For over a decade we’ve worked with some of the biggest names in SaaS and cloud computing. Over that time you get a pretty clear view of how organizations in this space evolve in terms of their international efforts, and how the most successful set themselves up.
In March last year, Fintech stakeholders from every continent converged on the Guildhall in Central London for the Innovate Finance Global Summit.