Category: SAAS


Localization ROI

Localization Metrics and ROI

Measuring localization ROI can be a challenge. What practical steps can you take to measure and track the return on your localization investment?
Should I be considering localization right now?

Should I be considering localization right now?

Of all the localization conversations we have with early and mid-stage companies, one of the most common topics we discuss is timing. How can you get it right?
When is a correct translation the wrong translation?

When is a correct translation the wrong translation?

Speak to any SaaS executive setting up a localization program and you’re almost certain to find yourself talking about terminology at some point.
4 things to consider when starting a new localisation program…

4 things to consider when starting a new localisation program…

For many people, the first time they think about localisation is when their boss asks them to take responsibility for the program, often in the absence of any other volunteer.
How not to waste your money on localization…

How not to waste your money on localization…

We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.
Been there, done that. The SaaS leaders who really ‘get’ international…

Been there, done that. The SaaS leaders who really ‘get’ international…

For those founders and executives taking a strategic approach to international growth, it can be tough to find neutral opinions and data to research how others achieved their international goals.
Multilingual maturity in Scaling SaaS Businesses

Multilingual maturity in Scaling SaaS Businesses

For over a decade we’ve worked with some of the biggest names in SaaS and cloud computing. Over that time you get a pretty clear view of how organizations in this space evolve in terms of their international efforts, and how the most successful set themselves up.
Taking your fintech global? Don’t forget the humans…

Taking your fintech global? Don’t forget the humans…

In March last year, Fintech stakeholders from every continent converged on the Guildhall in Central London for the Innovate Finance Global Summit.
Terminology and why it should differentiate your company

Terminology and why it should differentiate your company

Depending on your industry and the languages you produce in, a terminology library can be a vital tool in creating a clear product understanding and acceptance in your target market.
What do you know about the translators working on your stuff….?

What do you know about the translators working on your stuff….?

It’s a question that might not apply to you. You may know the translators working on your projects very well and go out for drinks with them every week.But the chances are you don’t know them. Or you think you do, and the reality is very different.