I am a member of an interesting group on LinkedIn, which largely relies on its input from translators who have a negative story to tell about the LSPs (Language Service Providers) they work for. Basically a story will start along the lines of “you won’t believe what XXX have asked me to do, and for how much….”.

We’ve all been involved at some point with exciting tech companies — from the start-ups trying to gain traction, to the scale-ups negotiating their paths through the next phase. We’ve been captivated by the buzz, the drive and the belief these guys radiate in evangelizing their new visions for the future, developing entirely new playing fields or just new and better ways of navigating existing ones.

You’ve reached the stage where it’s time to push out into international markets and localise your software product — what could possibly go wrong?