Tag: SaaS


Should instinct or data drive your localization decisions?

Should Instinct Or Data Drive Your Localization Decisions?

Should you rely on instinct or use data to drive localization decisions? Whether you're building your first localization program or expanding your reach, the right data can help you meet your objectives.

Transcreation and the great translation upsell conspiracy…

Transcreation has a valid and important role in the global marketing mix - but always ask yourself if your content will really benefit.

Localization Metrics and ROI

Measuring localization ROI can be a challenge. What practical steps can you take to measure and track the return on your localization investment?
Should I be considering localization right now?

Should I be considering localization right now?

Of all the localization conversations we have with early and mid-stage companies, one of the most common topics we discuss is timing. How can you get it right?
Welcome Carlos Teixeira

Welcome Carlos Teixeira

Over the Summer we were pleased to welcome Carlos Teixeira to Iota, where he has joined our rapidly expanding localization engineering team.
When is a correct translation the wrong translation?

When is a correct translation the wrong translation?

Speak to any SaaS executive setting up a localization program and you’re almost certain to find yourself talking about terminology at some point.
4 things to consider when starting a new localisation program…

4 things to consider when starting a new localisation program…

For many people, the first time they think about localisation is when their boss asks them to take responsibility for the program, often in the absence of any other volunteer.
How not to waste your money on localization…

How not to waste your money on localization…

We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.
Been there, done that. The SaaS leaders who really ‘get’ international…

Been there, done that. The SaaS leaders who really ‘get’ international…

For those founders and executives taking a strategic approach to international growth, it can be tough to find neutral opinions and data to research how others achieved their international goals.
Taking your fintech global? Don’t forget the humans…

Taking your fintech global? Don’t forget the humans…

In March last year, Fintech stakeholders from every continent converged on the Guildhall in Central London for the Innovate Finance Global Summit.