Tag: Marketing


Language, lexicon, localisation — and why it matters…

Language, lexicon, localization — and why it matters…

Many articles have been written about the differences between translation and localization — and let’s be honest, very few people really give a damn what they are. Here's why it's important you know.
Getting maximum benefit from your localised marketing content…

Getting maximum benefit from your localised marketing content…

Of all the types of material that we localise for companies, marketing content is perhaps the area that is most susceptible to “heated” discussion and ultimately, potential trouble.
International markets and the customer experience conundrum…

International markets and the customer experience conundrum…

It’s pretty much accepted that if you want to expand your business…