Tag: Marketing


Getting maximum benefit from your localised marketing content…

Of all the types of material that we localise for companies, marketing content is perhaps the area that is most susceptible to “heated” discussion and ultimately, potential trouble.

Language, lexicon, localisation — and why it matters…

Multiple articles have been written about the differences between translation and localisation — and let’s be honest, very few people really give a damn what they are.

International markets and the customer experience conundrum…

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