Tag: International


Taking your fintech global? Don’t forget the humans…

Taking your fintech global? Don’t forget the humans…

In March last year, Fintech stakeholders from every continent converged on the Guildhall in Central London for the Innovate Finance Global Summit.
Terminology and why it should differentiate your company

Terminology and why it should differentiate your company

Depending on your industry and the languages you produce in, a terminology library can be a vital tool in creating a clear product understanding and acceptance in your target market.
What’s the best way to set up a software localization program?

What’s the best way to set up a software localization program?

Simple answer — there isn’t one. A generic ‘best way’ that is. Don’t trust anyone who tells you otherwise. The key is not to seek out ‘the best way’, and instead to look at setting up a localization program that’s most suited to your business, your objectives, and your current growth stage.
Getting maximum benefit from your localised marketing content…

Getting maximum benefit from your localized marketing content…

Of all the types of material that we localise for companies, marketing content is perhaps the area that is most susceptible to “heated” discussion and ultimately, potential trouble.
Where did your words end up? Do you know? Does it matter?

Where did your words end up? Do you know? Does it matter?

I am a member of an interesting group on LinkedIn, which largely relies on its input from translators who have a negative story to tell about the LSPs (Language Service Providers) they work for. Basically a story will start along the lines of “you won’t believe what XXX have asked me to do, and for how much….”.
State of the Nation Address…

State of the Nation Address…

BIG day at Iota earlier this week… News came through of a big jump in our position in the annual CSA Global Top 100 Language Service Providers list for 2017 — up 16 places!
Are your expectations high enough?

Are your expectations high enough?

Every buyer of localization services has their own expectations. I’m sure you do too — whether you represent a young software business just starting out, or an enterprise player with an established international presence.
Is your global strategy putting your IP at risk?

Is your global strategy putting your IP at risk?

You don’t need me to tell you how important intellectual property (IP) is to any technology firm. At every growth stage, IP is key.
International markets and the customer experience conundrum…

International markets and the customer experience conundrum…

It’s pretty much accepted that if you want to expand your business…
Localisation gripes you might just recognise…

Localisation gripes you might just recognise…

As you’d expect, we spend a lot of time talking to people. It’s in our DNA. We speak to our clients virtually every day, and we speak to prospective clients all the time.