Tag: Translation


The business case behind localization…

The business case behind localization…

I don’t think anyone would dispute that professional software localization can be costly — especially if your product is particularly complex, uses a lot of unusual terminology or is supported by a vast library of documentation.
Taking the stress out of SaaS localisation…

Taking the stress out of SaaS localisation…

I think we’d all agree that positive user experience and ease of use are central to every SaaS provider’s mission. As someone who’s spent the last 15 years involved with cloud services — either marketing them, providing services to their creators, or managing the move from on-premise to cloud all those years ago, it’s a concept that I’m very comfortable with.
Are your expectations high enough?

Are your expectations high enough?

Every buyer of localization services has their own expectations. I’m sure you do too — whether you represent a young software business just starting out, or an enterprise player with an established international presence.
What a global fintech summit can teach us about communication…

What a global fintech summit can teach us about communication…

Fintech stakeholders from every continent converged on the Guildhall in Central London this week for the Innovate Finance Global Summit.
Fintech localisation — coming of age?

Fintech localisation — coming of age?

All eyes have been on fintech in recent years. The financial sector has been ripe for disruption for a long time — all it needed was a dynamic group of innovators to come along and shake it to the core.
Taking SaaS products global — the localisation mistakes to avoid…

Taking SaaS products global — the localisation mistakes to avoid…

You’ve reached the stage where it’s time to push out into international markets and localise your software product — what could possibly go wrong?
Is your global strategy putting your IP at risk?

Is your global strategy putting your IP at risk?

You don’t need me to tell you how important intellectual property (IP) is to any technology firm. At every growth stage, IP is key.
International markets and the customer experience conundrum…

International markets and the customer experience conundrum…

It’s pretty much accepted that if you want to expand your business…
Localisation gripes you might just recognise…

Localisation gripes you might just recognise…

As you’d expect, we spend a lot of time talking to people. It’s in our DNA. We speak to our clients virtually every day, and we speak to prospective clients all the time.
Where the e-learning industry fails to impress…

Where the e-learning industry fails to impress…

A quick glance at Twitter or any of the major e-learning providers’ websites will confirm that Learning Technologies 2017 was the event to be at last week.