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Speak to any SaaS executive setting up a localization program and you’re almost certain to find yourself talking about terminology at some point.
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We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.
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All eyes have been on fintech in recent years. The financial sector has been ripe for disruption for a long time — all it needed was a dynamic group of innovators to come along and shake it to the core.
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For those founders and executives taking a strategic approach to international growth, it can be tough to find neutral opinions and data to research how others achieved their international goals.
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In March last year, Fintech stakeholders from every continent converged on the Guildhall in Central London for the Innovate Finance Global Summit.
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Depending on your industry and the languages you produce in, a terminology library can be a vital tool in creating a clear product understanding and acceptance in your target market.
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Simple answer — there isn’t one. A generic ‘best way’ that is. Don’t trust anyone who tells you otherwise. The key is not to seek out ‘the best way’, and instead to look at setting up a localization program that’s most suited to your business, your objectives, and your current growth stage.
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Of all the types of material that we localise for companies, marketing content is perhaps the area that is most susceptible to “heated” discussion and ultimately, potential trouble.
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I am a member of an interesting group on LinkedIn, which largely relies on its input from translators who have a negative story to tell about the LSPs (Language Service Providers) they work for. Basically a story will start along the lines of “you won’t believe what XXX have asked me to do, and for how much….”.
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Every technology organization and founder will have a different definition of success as they see it. Whatever your success metrics look like, there’s a good chance that the development of an international user-base will feature somewhere along the line.