We might spend our days helping technology companies succeed in new markets, but it’s important to recognize that international expansion isn’t the holy grail for everyone. At least, it might not be the best move for your business right now.
All eyes have been on fintech in recent years. The financial sector has been ripe for disruption for a long time — all it needed was a dynamic group of innovators to come along and shake it to the core.
For over a decade we’ve worked with some of the biggest names in SaaS and cloud computing. Over that time you get a pretty clear view of how organizations in this space evolve in terms of their international efforts, and how the most successful set themselves up.
It’s a question that might not apply to you. You may know the translators working on your projects very well and go out for drinks with them every week.But the chances are you don’t know them. Or you think you do, and the reality is very different.