POSTS by Graham Rigby

International markets and the customer experience conundrum…

It’s pretty much accepted that if you want to expand your business outside your domestic market, you have to localise your product. Whilst we tend to focus heavily on language, let’s not forget that localisation also takes in cultural adaptation, user acceptance, and a multitude of other factors that go beyond simple translation. And whilst we’re […]

E-learning localisation — what’s in it for me?

If you’ve read the first article in this series, you’ll be aware of just some of the things that should be considered when planning an e-learning localisation project. Given the time and cost implications of professional localisation, it’s fair to question what wider benefits you’re likely to see from your investment.